100% YoY growth for a premium restaurant club
100% YoY growth for a premium restaurant club
100% YoY growth for a premium restaurant club
100% YoY growth for a premium restaurant club
Offline Restaurant Club was created to help it’s members explore new restaurants in their city. They came to Dreamten to design an app to take their platform to the next level. Offline’s project was focused on creating a premium-feeling membership for their subscribers, and making it easier to spend more time offline making real connections with people.
Offline Restaurant Club was created to help it’s members explore new restaurants in their city. They came to Dreamten to design an app to take their platform to the next level. Offline’s project was focused on creating a premium-feeling membership for their subscribers, and making it easier to spend more time offline making real connections with people.
Offline Restaurant Club was created to help it’s members explore new restaurants in their city. They came to Dreamten to design an app to take their platform to the next level. Offline’s project was focused on creating a premium-feeling membership for their subscribers, and making it easier to spend more time offline making real connections with people.
Offline Restaurant Club was created to help it’s members explore new restaurants in their city. They came to Dreamten to design an app to take their platform to the next level. Offline’s project was focused on creating a premium-feeling membership for their subscribers, and making it easier to spend more time offline making real connections with people.
Offline Restaurant Club was created to help it’s members explore new restaurants in their city. They came to Dreamten to design an app to take their platform to the next level. Offline’s project was focused on creating a premium-feeling membership for their subscribers, and making it easier to spend more time offline making real connections with people.
TIMELINE
Jan 2023—Ongoing
Process
Strategize, Visualize, Systemize, Maximize
Services
UI/UX Design, Illustration, Web Design, Branding, Design Systems
RESULTS
100%
100%
100%
100%
100%
Year over year growth rate
Year over year growth rate
Year over year growth rate
Year over year growth rate
4.8
4.8
4.8
4.8
4.8
Rating on Apple App & Google Play Stores
Rating on Apple App & Google Play Stores
Rating on Apple App & Google Play Stores
Rating on Apple App & Google Play Stores
97%
97%
97%
97%
97%
Restaurant Partner Retention Rate
Restaurant Partner Retention Rate
Restaurant Partner Retention Rate
Restaurant Partner Retention Rate
32,000,000+
32,000,000+
32,000,000+
32,000,000+
32,000,000+
Minutes of Human Connection Created
Minutes of Human Connection Created
Minutes of Human Connection Created
Offline is driven by the mission of creating real human connection with their offers and events.
Offline is driven by the mission of creating real human connection with their offers and events.
Offline is driven by the mission of creating real human connection with their offers and events.
APP DESIGN
Mobile App
Mobile App
Mobile App
A subscription service that actually gets people to experience something new in their cities every single month. The Offline app’s purpose is to let users find and select Offers in collaboration with their friends to create genuine social experiences. The mobile app was crafted to simplify the experience of selecting and redeeming offers, and plays host to a multitude of other functions and features. Interactive Offer maps, built-in friends lists, pre-saving Offers, sharing features, and more help users take full advantage of their membership.
A subscription service that actually gets people to experience something new in their cities every single month. The Offline app’s purpose is to let users find and select Offers in collaboration with their friends to create genuine social experiences. The mobile app was crafted to simplify the experience of selecting and redeeming offers, and plays host to a multitude of other functions and features. Interactive Offer maps, built-in friends lists, pre-saving Offers, sharing features, and more help users take full advantage of their membership.
A subscription service that actually gets people to experience something new in their cities every single month. The Offline app’s purpose is to let users find and select Offers in collaboration with their friends to create genuine social experiences. The mobile app was crafted to simplify the experience of selecting and redeeming offers, and plays host to a multitude of other functions and features. Interactive Offer maps, built-in friends lists, pre-saving Offers, sharing features, and more help users take full advantage of their membership.
A subscription service that actually gets people to experience something new in their cities every single month. The Offline app’s purpose is to let users find and select Offers in collaboration with their friends to create genuine social experiences. The mobile app was crafted to simplify the experience of selecting and redeeming offers, and plays host to a multitude of other functions and features. Interactive Offer maps, built-in friends lists, pre-saving Offers, sharing features, and more help users take full advantage of their membership.
A subscription service that actually gets people to experience something new in their cities every single month. The Offline app’s purpose is to let users find and select Offers in collaboration with their friends to create genuine social experiences. The mobile app was crafted to simplify the experience of selecting and redeeming offers, and plays host to a multitude of other functions and features. Interactive Offer maps, built-in friends lists, pre-saving Offers, sharing features, and more help users take full advantage of their membership.
"They are world-class designers who are also thinking about how they invest their time and energy."
"They are world-class designers who are also thinking about how they invest their time and energy."
"They are world-class designers who are also thinking about how they invest their time and energy."
"They are world-class designers who are also thinking about how they invest their time and energy."
"They are world-class designers who are also thinking about how they invest their time and energy."
David Shaner
CEO & Founder, Offline Restaurant Club
David Shaner
CEO & Founder, Offline Restaurant Club
David Shaner
CEO & Founder,
Offline Restaurant Club
Redeeming an Offer
Redeeming your Offer is the paramount experience as an Offline user. We focused on making this interaction feel special with a premium card swipe animation to generate excitement at the restaurant. User Offer redemption increased by 25% with the addition of this animation.
Redeeming your Offer is the paramount experience as an Offline user. We focused on making this interaction feel special with a premium card swipe animation to generate excitement at the restaurant. User Offer redemption increased by 25% with the addition of this animation.
Redeeming an Offer
Redeeming your Offer is the paramount experience as an Offline user. We focused on making this interaction feel special with a premium card swipe animation to generate excitement at the restaurant. User Offer redemption increased by 25% with the addition of this animation.
Redeeming an Offer
Redeeming your Offer is the paramount experience as an Offline user. We focused on making this interaction feel special with a premium card swipe animation to generate excitement at the restaurant. User Offer redemption increased by 25% with the addition of this animation.
Redeeming an Offer
Redeeming your Offer is the paramount experience as an Offline user. We focused on making this interaction feel special with a premium card swipe animation to generate excitement at the restaurant. User Offer redemption increased by 25% with the addition of this animation.
Redeeming an Offer
Redeeming your Offer is the paramount experience as an Offline user. We focused on making this interaction feel special with a premium card swipe animation to generate excitement at the restaurant. User Offer redemption increased by 25% with the addition of this animation.
Offline Annual
We helped Offline roll out an Annual version of membership, which provides numerous benefits and a cheaper cost per month to users. Offline Annual UI is focused on looking even more premium than the standard interface with a dark grey and gold theme.
We helped Offline roll out an Annual version of membership, which provides numerous benefits and a cheaper cost per month to users. Offline Annual UI is focused on looking even more premium than the standard interface with a dark grey and gold theme.
80%
Of Offline users converted from
monthly to Offline Annual since rollout.
Of Offline users converted from monthly to Offline Annual since rollout.
80%
Of Offline users converted from
monthly to Offline Annual since rollout.
Offline Annual
We helped Offline roll out an Annual version of membership, which provides numerous benefits and a cheaper cost per month to users. Offline Annual UI is focused on looking even more premium than the standard interface with a dark grey and gold theme.
80%
Of Offline users converted from
monthly to Offline Annual since rollout.
Offline Annual
We helped Offline roll out an Annual version of membership, which provides numerous benefits and a cheaper cost per month to users. Offline Annual UI is focused on looking even more premium than the standard interface with a dark grey and gold theme.
80%
Of Offline users converted from
monthly to Offline Annual since rollout.
Modular Design System
Modular Design System
Modular Design System
We focused on creating comprehensive components even for the most complex design elements, in order to follow the agile design and development of a rapidly changing business. Offline pushes out an app update the first of every month, and is always listening to customer feedback.
Having these components built in advance greatly improves our ability to work in a design sprint toward the end of the month.
We focused on creating comprehensive components even for the most complex design elements, in order to follow the agile design and development of a rapidly changing business. Offline pushes out an app update the first of every month, and is always listening to customer feedback.
Having these components built in advance greatly improves our ability to work in a design sprint toward the end of the month.
Sign Up Flow Iteration
Sign Up Flow Iteration
Sign Up Flow Iteration
Throughout the engagement with Offline we’ve made continuous efforts to optimize conversions by iterating on the offline sign-up flow. Through user studies and metric analysis, we’ve significantly improved the sign-up process, leading to a 29% increase in conversions.
Throughout the engagement with Offline we’ve made continuous efforts to optimize conversions by iterating on the offline sign-up flow. Through user studies and metric analysis, we’ve significantly improved the sign-up process, leading to a 29% increase in conversions.
Throughout the engagement with Offline we’ve made continuous efforts to optimize conversions by iterating on the offline sign-up flow. Through user studies and metric analysis, we’ve significantly improved the sign-up process, leading to a 29% increase in conversions.
Throughout the engagement with Offline we’ve made continuous efforts to optimize conversions by iterating on the offline sign-up flow. Through user studies and metric analysis, we’ve significantly improved the sign-up process, leading to a 29% increase in conversions.
Throughout the engagement with Offline we’ve made continuous efforts to optimize conversions by iterating on the offline sign-up flow. Through user studies and metric analysis, we’ve significantly improved the sign-up process, leading to a 29% increase in conversions.
Offline Brand Elements
Offline Brand Elements
Offline Brand Elements
Offline’s brand is critical to the success of the platform. The brand needs to energize users not only about their offers, but about their city as well. Creating emotional ties to their city keeps subscribers coming back month after month to see what’s new.
Offline’s brand is critical to the success of the platform. The brand needs to energize users not only about their offers, but about their city as well. Creating emotional ties to their city keeps subscribers coming back month after month to see what’s new.
Primary Yellow
#FFBD54
Primary Blue
#004FFF
Teal
#6BBBC9
Red
#F1574B
Gold Gradient
Primary Yellow
#FFBD54
Primary Blue
#004FFF
Teal
#6BBBC9
Red
#F1574B
Gold Gradient
Zilla Slab
Aa
Aa
Aa
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Open Sans
Aa
Aa
Aa
Aa
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
OTHER WORK