Background
Sales professionals want to make informed career decisions, but the true nature of a sales role is often obscured by inflated numbers and unrealistic expectations. RepVue’s platform crowdsources ratings for sales organizations to provide extreme transparency around real earnings for sales professionals. With over 100,000 ratings for 11,000 sales organizations globally, RepVue is the world’s fastest growing and largest sales ratings platform.
RepVue approached Dreamten to provide a world-class overhaul of their platform, from their ratings pages to their employer platform and marketing website. We were impressed with CEO Ryan Walsh’s mission to deliver transparency for salespeople and the network effect they’d established thus far. Our goal was to improve usability, boost conversion rates, modernize design and uncover strategies and optimizations to fuel RepVue’s next stage of growth.
POST LAUNCH RESULTS
App on the Zoom App Marketplace
New user signups in first 2 months
Rating & 1,600+ reviews on G2 Crowd
Finding Product-Market Fit through Customer Feedback
The Fathom team is constantly talking to customers and gathering feedback to address real user needs. Much of the product has been shaped around solving real problems of customers. A deep understanding of who their target customer are has led to a product that shot to the top of the Zoom App Store upon launch and is growing by thousands of users every week.
Scaling Design with a Design System
As Fathom adds new features and the development team scales, having a central source of truth for design is crucial. This ensures visual and brand consistency throughout the product and a cohesive experience for users.
Telling the Story of Fathom
We wanted visitors to "get" the story of Fathom in the quickest and easiest way possible. We created a series of product animations that tell the story of Fathom on a single, scrollable webpage.
