We think critically about your customer experience—it’s features, screens, workflow, interactions, and verbiage—then take your complex business problems and turn them into intuitive, simple, and beautiful interfaces.
Our job is to understand and empathize with your customers, then craft an experience that gets them from from start to finish with minimal friction and guidance, all while trying to delight and inspire them along the way.
The first step is learning about you, your business, and your customers. We'll sit down and have a conversation about your vision, dreams, and expectations for your product's design. For simpler apps, a few conversations is enough to get started. With larger more complex apps, we start with our Strategize service.
We’ll send example app designs in a moodboard to ensure we have a good sense of your design taste before we begin.
We’ll design low fidelity, greyscale screens that focus on defining high level app functionality. Wireframing allows us to iterate quickly without getting mired in aesthetic details.
After wireframes are approved, we’ll begin designing pixel perfect screens that define layout, colors, fonts, icons, form fields, buttons, and all of the UI components that make up your design.
From the UI design, we’ll create a clickable prototype that we can get in front of users. We’ll record feedback and iterate till the design is just right.