Strategize - Strategic design discovery


Strategic Design Discovery


In Person Design Workshop

Strategize is an opportunity for collaboration between teams to spark innovation, foster a user-centric mindset, and work together towards a common goal.

Our designers meet with your team either in person (or remote) to quickly ramp up on the details of your business and customers.  Then we untangle problems using design workshops, user studies, competitor analysis, and more. At the end, you’ll have an actionable, fresh perspective and roadmap to tackle a pressing problem.


  • 1 to 4 Weeks
  • 2+ Designers & Your Team


  • Discovery
  • User Research
  • Product Strategy
  • UX Audits
  • Roadmapping
Strategize Topics Covered

What's Covered

  • Business Model
  • Company & Product Vision
  • Goals & Objectives
  • Success Metrics
  • Personas & User Journeys
  • Problem Areas
  • Tools & Tech
  • Growth Opportunities
  • Competitors
  • Features & Backburner
Strategize is Perfect For

Perfect For

  • Products seeking product-market fit
  • Apps with a specific problem to solve (ie churn)
  • Businesses in technical or specialized industries, or industries with lots of regulation
  • Complex apps & larger scoped (6+ month) projects


Discovery Call

We start with a conversation about your product, business objectives, target users and desired results so we can understand what problems you’re trying to solve.

We'll determine how many days we'll need for the workshop and select a venue. The venue can either be at our offices in downtown Raleigh or we can travel to meet your team. It should be a dedicated space (generally a conference room) with a large TV or projector and whiteboards for sketching journey maps and sticky notes.

In Person (or Remote) Design Workshop

We'll meet and collaborate with your team in person and dive deep into your business and product. The workshop align our teams on where the product is and helps cast a clear vision and roadmap for where it will go. This sample deck outlines the topics covered.

Depending on the complexity of the product and industry, this can take as many as 1 to 3 full days. While it's possible to run a remote sprint, it's ideal for people to be in the same physical space to curb distractions and keep teams focused.

Generally the more people involved in the workshop, the better. Having decision makers is vital, ideally from various departments (tech, marketing, customer service, finance).

Design Blueprint

The deliverable from our workshop is a Design Blueprint that recaps everything from our workshop. It serves as a reference to guide the vision and strategy for the product moving forward.  It also helps us scope out a timeline and details of our Visualize service.