It’s been roughly 5 years since Dreamten last rebranded. A lot has changed since.

Why Rebrand?

The catalyst of our last rebrand was the sole focus on app design. It was a fun, colorful brand that was well received and looked great on swag. The visuals expressed the personality of our company—professional, yet approachable and playful. Working with our team should be a memorable experience that also results in great outcomes but we still have fun along the way.

The problem with the logo was that even though it worked aesthetically, most who saw the logo thought our company was named "Dio."

The Process

After a period of reflection, inspiration gathering, lots of iteration, and dozens of discarded concepts, we’ve updated our brand and identity to reflect the current state of the business.

Dreamten's role is to help our client's businesses thrive. Through design, we collaborate with each client to present the best version of themselves to the marketplace. Every website, product, and brand needs to capture and reflect the culture, personality and uniqueness of each client's business. An overly opinionated agency brand can overpower and compete with our client brands.

As such we’ve gone with a simple, custom wordmark that is impossible to misinterpret. It’s modern, elegant, and should look great anywhere.

The wordmark can be accompanied with or without our brand mark. The mark is the letter D, with an impossible 3D shape (inspired by M.C. Esher). This is meant to reflect the notion that our team is able to take on the toughest design challenges—the projects that may at first seem impossible.

Alongside the new logo is an updated illustration series that captures the phases of our process: Strategize, Visualize, Systemize, Maximize.