Find your next amazing experience in wine country


VineFinder is a marketplace that helps you discover new vineyards, personalized based on your taste profile, reviews, and machine learning algorithms. Their goal is to become the premiere marketplace of vineyards with expert recommendations tailored to your tastes and preferences.

4 Weeks
Creative Direction, User Interface Design, Illustration

Website Designs

The home page was a starting point to help visitors discover new venues, explain the recommendation engine, and create an account. Clicking a venue let you to book an experience directly from the site. Venues control their profiles and pay a fee for each booked reservation. Reservation availability is shown in real time and the site serves as an online registration system for vineyards.


Early on in our conversations, the VineFinder CEO made it clear that he didn't want to create another snobby wine brand. The site had to be fun, personable, and appeal to millennials. Their branding consisted of bright colors with a quirky font. We illustrated a series of colorful characters that flowed with the brand and added an element of polish and fun to the site.


We crafted an onboarding process that helped segment visitors and gather info about their wine and venue preferences in a series of simple, fun steps. This information, along with reviews and historical data, to suggest what it believes are the best venue matches.

Mobile Friendly

A huge portion of visitors were coming from mobile devices, so the site needed to be fully accessible regardless of the device.

Venue Management

Venues needed a place to manage their profile, check reservation info, and communicate with customers. We designed an admin panel that empowers venues to have full control over their profile and venue information.