Overview
Sales professionals want to make informed career decisions, but the true nature of a sales role is often obscured by inflated numbers and unrealistic expectations. RepVue’s platform crowdsources ratings for sales organizations to provide extreme transparency around real earnings for sales professionals. With over 100,000 ratings for 11,000 sales organizations globally, RepVue is the world’s fastest growing and largest sales ratings platform.
RepVue approached Dreamten to provide a world-class overhaul of their platform, from their ratings pages to their employer platform and marketing website. We were impressed with CEO Ryan Walsh’s mission to deliver transparency for salespeople and the network effect they’d established thus far. Our goal was to improve usability, boost conversion rates, modernize design and uncover strategies and optimizations to fuel RepVue’s next stage of growth.
POST-LAUNCH RESULTS
80
%
Avg. Survey Completion Rate
The percentage of people who began to add a company rating increased dramatically from the previous add a rating process.
INITIAL LAUNCH
23
%
Average Monthly Visitors
A Complete Overhaul
The magic of RepVue lies in its company page, which offers unique transparency metrics and insights that sales professionals cannot find elsewhere. We redesigned the page to improve the hierarchy, improve data visualization, and modernize the aesthetic. The resulting page is easier to scan and organizes data based on what users care about most.
Designing for Mobile First
The majority of RepVue’s traffic originates on mobile devices, so we started with a mobile-first design approach. This ensured mobile remained in focus throughout the design process.
Salary Calculator
We recently launched a Salary Calculator to give sales professionals insights into their earnings based on real industry data. Since launching, it's one of the highest engaged with pages on the site.
Reppy Award Badges
Awards are given to companies that top various RepVue category charts. We designed fun Reppy award badges that have appeared on corporate websites and are shared across social media.
Design System
We created a comprehensive design system to help the engineering move faster with consistency. It includes everything from typography, color palettes to UI components and design patterns.
