Egnyte was originally founded in 2007 as a cloud file sharing and collaboration platform, similar to Dropbox, but targeted at enterprise. Over time the file sharing platform evolved to include automated regulatory and compliance (for HIPAA, CCPA, GDPR, etc.), ransomware and threat detection, content intelligence, content lifecycle management, and more—differentiators that make Egnyte invaluable and sticky for their target customers.
In 2022, Egnyte reached $150M ARR with 25% to 35% YoY growth for the last 5 years. They reached out to Dreamten back in 2020 to overhaul their digital presence for their next stage of growth and to position the company to IPO.
"Stakeholders not only commented on their speed but also noted the quality of their work.Their ability to strategize is invaluable."
"Stakeholders not only commented on their speed but also noted the quality of their work. Their ability to strategize is invaluable."
The Egnyte brand has dozens of iterations without a true creative direction being settled on for the business. We began with an updated home that established a new creative direction emphasizing security and governance targeted at Enterprise customers.
Egnyte is a complex product and conveying it's value without relying on competitor names is a challenge. We constructed a series of illustrations and animations to help convey the complexity and various domains and value areas the Egnyte platform covers.
A series of components and templates were constructed in a visual and in browser design system via our Systematize service. This allowed Egnyte's internal web and marketing team to build new templates and pages quickly on their own.
When a website contains over 10,000 unique pages, overhauling everything at once is impossible. We instead took an iterative approach, starting with high impact pages to slowly evolved the Egnyte design language to better target enterprise and communicate it’s value.